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Post by kctomato on Jan 15, 2008 11:50:59 GMT -5
I found a smilar thing to be true of tomatoes. Switch a "heirloom" with a commercial hybrid and they will respond the same as below.
WASHINGTON -- Forget vintage, body or aroma.
A new study suggests that the average person's wine palate can be tricked with a price tag.
Researchers at the California Institute of Technology told people they were going to taste five different Cabernet Sauvignons while hooked up to brain scanners.
In reality, they were sampling three different wines. A $90 wine was served with its real price, and again with a $10 price tag. Click here to find out more!
Another was presented at its real price of $5 and then also marked $45.
Researchers say the testers' brains showed more pleasure associated with the higher price bottle than the lower one, even when it was the same wine.
The study finds people's expectations of how good something should be can outweigh reality.
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Post by lavandulagirl on Jan 15, 2008 11:59:54 GMT -5
So how can I get my local grocer to carry the tomato equivalent of Two Buck Chuck? I like the Trader Joe's wine alright, and I sure do like a deal!
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Post by Jim on Jan 15, 2008 13:38:30 GMT -5
Amen lavandulagirl...trader joes is awesome.
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