Over the last 5 years I've been breeding peas. I've now got what i reckon is a marketable commodity here in Australia, a robust deep purple snow pea, which if last years F6 crop was anything to go by, should be acceptable in terms of taste and size. North America and UK already have purple snow peas, but import laws make it expensive and time consuming to get them here, which is a barrier to entry in my market, Australia. I'm growing out ~ 80 plants, which should produce several thousand seed. Not enough for commercial crops, yet. I have limited resources to grow large seed crops. If I offer it to an alternative seed seller like Eden, based on their prices I'm likely to get $20 / kilo, say half of their wholesale price. I feel like it's worth more. How do you put a value on a new vege variety?
While I appreciate that folks here who sell seeds might wish to keep their commercial advantages private, I was wondering if anyone can offer generic advice on how I might take it to market? There are another 3 varieties in the wings (2 more purples and a yellow), so it's not really a one off.
I don't need to make money out of it, but my ego needs continual stroking... T
Post by keen101 (Biolumo / Andrew B.) on May 28, 2015 23:53:51 GMT -5
Give it a good name. Good marketing first starts with a catchy name. Without one often it doesent matter what kind of product you have or how good. This is just generic marketing advice, but i'm sure that to some degree applies to plant varieties as well. Just my two cents.
Eden isn't the only Aussie seed buyer but I still doubt you would get better w/sale prices though. With my extra acres I will be putting some extra crops for seed on spec and offering it through my website in bulk amounts (limited to seed buyers with their own password) so maybe you could try through me in the future, I would be happy to do that for you with no commission for the price you want. Just a thought but if you were interested it would be at least a year away till I was ready to do something like this.
Give it a good name. Good marketing first starts with a catchy name.
The name, the name. many gallons of water have flowed down the shower as i stand there running names through my head... I think I've settled on Jupiter for this one - named for the guy who gave me one of the parent lines. Well, that was his internet nickname .
Good luck with trying to make money on OP, especially on imbreeding species for which you cannot add a value of "properly grown in sufficient large number to maintain both standard of the variety and vigor".